Ray Voulo

Mr. Hennings

BCA

Twitter Analysis

            Twitter is a social networking site that has been growing in popularity over the past few years.  On twitter, you are able to send short messages called “tweets” to other people that you follow.  It was created in 2006 and grew to 500 million users by the year 2012.  Those 500 million users tweet an average of 340 million times a day.  It was originally created as a small group messaging site for people to communicate with each other.  Twitters popularity first spiked during a conference in 2007 in which the average tweets per day went from 20,000 to 60,000.  Twitter is mainly used for social reasons where peers can “tweet” at each other throughout the day.  Twitter also allows you to post pictures and videos. A negative aspect about the social use is that it does tend to lead to cyber bullying.  Cyber bullying has become an offense that schools have targeted and have deemed to be unacceptable.  Many students have been suspended throughout the country due to their posts on twitter.  One student even had his admission revoked due to a post. 

People also use Twitter as a way to promote their businesses.  Promotions are very common to find on Twitter, and sometimes you don’t even have to follow the company in order to see them.  If your company is on twitter, it is important to start following people so they can follow you back.  If you don’t have followers, not many people will be able to see all of your promotions.  A key to being able to promote your business on twitter is being able to get “retweets”.  If someone retweets their promotion, all of their followers will see it and their brand name will grow. 

Twitter is also used for entertainment, news and recreational activities.  For entertainment such as sporting events or movies, people will frequently advertise that a movie is coming out or a game is on tonight, which will cause more people to go and see it.  If you can’t see it, some twitter accounts will post a play-by-play of the game.  From a news standpoint, some big time news studios will have a twitter account, and from their will post the news.  This is more efficient so people will not have to go to the T.V. to watch.   Recreationally, twitter is used to have your voice be heard.  Some people, however, can get offended if they don’t get a lot of favorites, which can lead to depression in some cases. 

http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/

http://en.wikipedia.org/wiki/Twitter